Server-side tracking for Shopify

Your store's events, sent from your own domain.

MagnusTag collects what happens in your Shopify store and delivers it to Meta, Google Analytics 4 and Klaviyo from a first-party endpoint, so more of your orders and visitors reach the platforms you advertise on.

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Built for accurate attribution

First-party endpoint

Events go to a subdomain of your own store, which ad blockers and browser limits are less likely to cut off.

Meta Conversions API

Server events matched with hashed customer details, browser IDs and your order data, de-duplicated against the browser pixel.

Every purchase labelled

Each order is marked new or returning customer, and can be sent to Meta as separate Purchase_NC and Purchase_RC events.

Match quality dashboard

See which customer details you send, what Meta says would help, and how your orders reconcile with Shopify.

Isolated per customer

Each store runs its own Cloudflare stack with its own database and keys. Customer details are hashed or encrypted.

Consent aware

Events follow the visitor's consent choices before anything is sent on to an ad platform.

How it works

  1. Add the pixel. A Shopify custom pixel and a small cart snippet capture storefront and checkout events.
  2. Connect your store. Paid orders arrive through a signed Shopify webhook and are merged with the browser event, so each purchase is counted once.
  3. Send to your channels. Meta, Google Analytics 4 and Klaviyo receive clean, matched events.
  4. Check the quality. The dashboard shows delivery health, match coverage and any gaps against Shopify.

Want it on your store?

MagnusTag is set up for each store by hand. Get in touch and we will take it from there.

Request access